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The 7 deadly sins of social media
In 2015, we wrote that for businesses, there were 7 deadly sins of social media. Now we think there’s 8. Social media can be a great tool for growing your professional presence and showing off your...
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5 reasons content marketing doesn’t work
There are 5 reasons content marketing doesn’t work. We explore each of them. Content marketing is today’s buzzword. Everyone’s doing it. So what could be going wrong if your own content marketing...
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Can content marketing sell a home?
Sometimes the return on investment from content marketing takes some explaining. Other times it’s plain for all to see. Here’s a look at how a single blog post we wrote had a massive impact for one of...
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6 things good content marketing must do
There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6...
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Real estate copywriting: what every good agent needs to know.
If you’re a real estate agent looking to engage a copywriter, here are six key things we think you should know. 1. There are different types of real estate copywriting When many real estate agents...
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5 Things Lawyers Didn’t Know They Could Learn From Copywriters
We think copywriters could teach lawyers a thing or two when it comes to communicating effectively… Lawyers are professional writers. In fact, the average solicitor probably produces more words each...
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How to write using ChatGPT
ChatGPT, the new AI-powered language processing tool, has the potential to transform business writing, but perhaps not in the way you might think. I show you how you can use it in your own work and...
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I asked ChatGPT to write my next novel. Here’s what happened…
Just over a decade ago, I published my first novel. Re-reading it now, it feels like ancient history. The main characters read newspapers, visit internet cafes and carry phones that allow them to do...
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I cracked the code to writing with ChatGPT. You can too…
Want to use ChatGPT for your business writing? Professional writer and Antelope Media’s content director, Ralph Grayden, shows you everything you need to know… I was never one of those writers who...
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Is Google Bard better than ChatGPT for writing?
Which AI tool is better for writing: Google Bard or ChatGPT? I explore what Google Bard can do that ChatGPT can’t and discuss whether this makes any difference. More than any skill, writing requires...
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How to get ChatGPT to edit its own writing
Wondering how to get ChatGPT to edit its own writing? These 6 prompts will force it to improve and perfect its own work… Let’s assume you’re writing with ChatGPT and are at the point where it has...
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How to write a blog with ChatGPT: A 9-step guide
Want to use ChatGPT as a blogging tool? Professional writer, Ralph Grayden, shows you how you can harness the power of AI to write quality blog articles more efficiently. ChatGPT can write a great...
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Me vs ChatGPT: Who’s the Better Writer?
Is ChatGPT better than a professional writer? Ralph Grayden puts it to the test to find out. There’s been a lot of talk about AI replacing journalists, editors and writers. But how accurate is it? I...
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7 innovative ways to write with AI
Ralph Grayden gives you seven tips for how to become a better writer using AI. AI has transformed how I write, making me faster, more efficient, and, I’d like to think, better. If it’s not doing the...
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How to get ChatGPT to write like you
“Can you get ChatGPT to write like you?” is probably the question that I get asked more than any other in my webinars. And the answer I give is yes – or at least it can get about 80% or 90% of the way...
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6 powerful ways I’m using ChatGPT in 2024
It’s 15 months since ChatGPT was launched, and the dust is beginning to settle on how to use it to best effect. It’s no longer gimmicky; it’s now an essential part of how I work as a professional...
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8 books guaranteed to make you a better writer in 2024
Which books are guaranteed to make you a better writer in 2024? In 2017, we wrote a guide to the best business writing books. Now we’ve updated it for the age of AI. So if you’d like a crash course in...
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