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4 simple ways to measure content marketing
Measuring the success of your content marketing efforts may seem ambiguous but there are some metrics you should be watching and analysing. The only metric that really matters for any form of marketing...
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Why content marketing is like a Jane Austen novel
The most common question we’re asked is ‘how can I measure the success of my content marketing’? Our answer takes many by surprise. How do you measure the success of content marketing? What return can...
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What does your website say about you?
Your website says so much about you and the business you run, whether you care to admit it or not. Your website is more than an online calling card. It’s a fundamental part of your marketing material....
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7 reasons to write a listicle
Ah, the listicle: it’s part blog, part article and the backbone of content marketing. Serious businesses sometimes shy away from the simplicity of the listicle to showcase their content, dismissing...
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The e-Newsletter mistakes businesses keep making
These 7 common mistakes make many business’s email newsletters less effective than they should be. Most businesses know the value of a great eNewsletter, especially if they offer a skilled or complex...
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The 7 deadly sins of social media
Our guide to common social media mistakes and how your business can avoid them. Social media can be a great tool for growing your professional presence and showing off your expertise to new audiences....
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What Hemingway can teach us about digital writing
What a 20th century master can teach us about how to write in the online age. Ernest Hemingway died almost 55 years ago. But his writing philosophy and techniques have never been more relevant. Here...
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The greatest piece of content marketing ever
It can be tempting to think of content marketing as something new. But it’s not. In fact, probably the greatest piece of content marketing ever was launched almost 120 years ago… I’m talking about the...
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Why your website is more than just a calling card
Many professionals treat their websites as nothing more than a modern day version of a calling card. But they shouldn’t. These days a good website can, and should, be so much more. Put simply, a good...
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How to write anything
Whether you’re writing a corporate document, a website, an advertisement or a novel, the writing process is always the same… So what’s this secret formula that will help you write anything? Alarm bells...
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Has content marketing killed copyright?
In the age of content marketing we’re all writers and publishers but is the information explosion coming at the expense of copyright? I’m no stranger to vanity-googling my name from time to time but I...
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How to be a thought leader
A thought leader is someone who has become so known for their expertise in a particular area, they’re synonymous with it. In other words, they no longer have to go looking for clients; the clients come...
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6 things good content marketing must do
There’s a mass of content marketing out there, much of it mediocre. So how do you get your content to rise above the crowd so that it speaks to your audience? By making sure you always include the 6...
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How to write a legal case summary that gets read
Most law firms realise that they can win work by producing content that engages potential clients and shows off their expertise. And an effective way to do this is by producing summaries of recent...
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Antelope Media’s content marketing predictions for 2017
It’s 2017 and content marketing is maturing. No longer is it something to dabble in. For many organisations it has become the main game: the way they win new work, reinforce their brand and show off...
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Why real estate agents love content marketing
Real estate agents are taking to content marketing in a big way. Little wonder, given that probably no profession lends itself as easily to the benefits of this form of marketing as easily as selling...
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7 books that will make you a better writer
Our guide to the 7 books that promise to make you a better business writer. Writing well is more important than ever. Now almost everyone writes for work – from emails to research papers,...
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How to write the perfect property listing
Writing property listings may seem easy. After all, they’re short, and if you have a decent photo what else do you need to bring buyers to the door? Well, the answer is a lot, actually. So here’s how...
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How to write the perfect headline
What makes a good headline? And how do you write the perfect one? We explore these questions and more in our guide to everything you need to know about headlines. What makes the perfect headline? It’s...
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What is content marketing?
Here’s our guide to everything you need to know about growing your business with blogs, articles, reports and other content. What is content marketing? Content marketing is a way of promoting your...
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